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Home  Research Tools  Indexes & Databases by Subject
Indexes & Databases by Subject: Marketing

A = All – 100% full-text or linked full text articles available
M = Most – no less than 50 % full-text or linked full text articles available
S = Some – less than 50% full-text or linked full text articles available

Use JAKE to determine where a specific journal is indexed and if it is available full-text.
Full Text Title Description
A
Accounting Research Manager
CCH's Accounting Research Manager is the most timely and comprehensive online database of expert-written analytical accounting, auditing, governmental and SEC information as well as primary source data. Updated daily, it provides current, complete and objective resource for your financial reporting needs.
A
Business Source Complete
Includes searchable cited references, author profiles for the most-cited authors in the database, and over 10,000 full text sources including academic journals, industry profiles, trade publications, etc. Available via EBSCOhost.
Communication Abstracts
Indexes and provides abstracts for articles in about 50 core journals in the field of Communications (dates of coverage vary)
Consumer Index
An index to 240 magazines as well as links to Web resources dealing with consumer issues and product reviews (1986- )
A
Cost Accounting Standards Guide
This guide provides the full text of Cost Accounting Standards Board (CASB) regulations, opinions and interpretations issued by the CASB, analyses and explanations from CCH experts.
A
Economía y Negocios
Economía y Negocios is the result of a collaborative effort between EBSCO Publishing and ESAN (Escuela de Administración de Negocios para Graduados). This continuously updated bibliographic database is an indispensable tool for research conducted in the areas of business and economics. Search functionality is enhanced through the incorporation of author keywords supplied in Spanish and English. More than 60,000 records, dating back to the early 1980s, provide coverage for over 200 Spanish and Portuguese-language periodicals published in Argentina, Brazil, Chile, Colombia, Spain, the United States and elsewhere. Active titles include Revista de la CEPAL, Revista de Administraçao, Estudios Empresariales, and Agroeconómico.
M
LexisNexis Academic
Provides information from news,business, legal, medical and general reference sources
A
Project Muse
This collection of electronic journals covers the fields of literature and criticism, history, the visual and performing arts, cultural studies, education, political science, gender studies, and more. Coverage for individual titles varies but is generally from the late 1990's to the present.
A
Google Scholar
Google Scholar provides a simple way to broadly search for scholarly literature.

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